It's all about competition when we start to talk about online business. And when it comes to competition, the best way to establish yourself among the others is having the strength brand recognitions. So what are these brand stuffs? Is it about how your brand sounds? Is it about how much your name is being heard and spreaded around the web? Is it how your website is well-known through the search engine optimization techniques? Or maybe it's only spreading the full keyword lists inside your site and speak yourself the 'hocus-pocus' and let your sales and brand strength will increased rapidly overnight?
The last thing I've said was more like non-sense unless you have a great great lucky stars that shines on you as well as on your business. But, if you're not that kind of guy, I bet you should check out the BrandIdentityGuru, and start how to build your brand strenght from where you stand. No matter if you're a newbie, monkey, or experts, you better start to do it right now because the earlier you do it, the faster result you can have.